Odds comparison
Even small differences can compound over time, particularly on accumulators. Its combination of match coverage, live odds and football betting features makes it our leading choice for following German top-flight football. The sportsbook also offers a wide selection of pre-match and in-play markets on Italian top-flight fixtures. Its Super 6 free-to-play game also gives football bettors another way to follow the weekend’s Premier League action. Sky Bet is our pick for Premier League betting thanks to the depth of its EPL product.
Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Get £10 free bet on accas (doubles – 12 folds). First bet min. £10 cash at Evens+ (2.0) on accas (min. doubles).
Cash in or claim within 48 hours of promo end. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. £10 free bets must be wagered on sports. Bets must be placed 24 hours within registration. £25 free bets must be wagered on sports.
Here are our picks for the best online football betting sites right now, each reviewed on what they offer football punters. Lower margins indicate better theoretical value, although these results represent a limited sample and prices can vary by fixture, market and collection time 50% boost applied after all selections are settled. Free bet applied on 1st settlement of any qualifying bet.
Singles, multiples and Bet Builders qualify, with the £25 reward credited after the qualifying bet settles. Insights works alongside it on popular fixtures, surfacing a relevant stat, such as a team’s recent scoring record, next to the matching market. Enter how much you want to stake and how much you’d like to win, and it returns one suggested selection per sport, football included. LuckyMate has no app on either store yet, and Trustpilot sits at 2.0/5 from 800+ reviews, behind most rivals on this list. The welcome offer pays a £10 free bet after a qualifying £10 bet on a 2+ selection acca or bet builder at minimum odds of 2.5, and the free bet must be used within 7 days.
Once a leg goes into a winning position in-play, you’ll see the option to freeze it under My Bets. Basically, punters who wager £30 or more at evens throughout the week receive a £5 free bet. As the title sponsor of all three EFL divisions, Sky Bet’s lower-league coverage is among the deepest you’ll find, and the free-to-play Super 6 puts £250,000 on the line for correctly calling six scores. Our full Sky Bet review covers these features in more detail.
A free bet credit is used to place a wager without using your own money. Most of the best football betting sites offer best sports betting sites not on gamstop free bets as part of their sign-up bonuses. Check minimum withdrawal amounts and expected processing times. The best online football betting sites should tick 150+ markets on Premier League and UCL fixtures. A bookmaker with 30 sports is only useful if it covers the leagues and markets you want. It’s important to familiarise yourself with the terms and conditions of a football betting welcome offer before rushing to claim it.
Football gets real attention too, with 120+ markets on Premier League and other elite fixtures, and a Bet Builder that stretches to 20 selections, more legroom than bet365’s 12. The same Bet Mentor and Insights tools found at Quickbet are here too, suggesting selections based on your target stake and payout, or surfacing a relevant stat next to a matching market. It turns your target stake and payout into ready-made football selections. Quickbet launched in 2025 under the same L&L Europe Ltd licence as PUB, and football sits comfortably among its 35+ sports, with 999+ fixtures listed at any given time.